Pureology. Pure volume shampoo

• gently cleanses while removing buildup

• provides airy volume and movement

• does not weigh down hair

• ZeroSulfate formula and 100% vegan

• protects color thanks to the Antifade® complex

• invigorating fragrance: an aromatherapy blend of wild rose, pink grapefruit and cedarwood

• Formula also contains sunflower seeds, a UV filter and vitamin E to fight against environmental pollutants that deplete color while providing deep hydration and long-lasting shine.

• It is always recommended to make two lathers when washing hair with professional shampoos

• the productspureologyare extremely concentrated, put small amounts and lather with plenty of water

• First spread the shampoo in your palm, so that you can spread it on the top and sides of your head, as well as the nape of your neck

• Then re-wet your hair by putting it back under water for 1-3 seconds at a time, vigorously massaging the back of your head all over

• repeat the previous step until the shampoo is completely spread everywhere. * it is quite normal that the first shampoo does not foam, since the hair is dirty

• rinse the first shampoo by continuing to rub your hair in circular motions, as if you were lathering it. not only will your shampoo continue to spread and wash your hair before rinsing, but you will also rinse your hair much better in the end

• It is not necessary to rinse the first shampoo completely. Do a second shampoo using half as much product as the first shampoo.

• repeat the step of adding water by putting your head under water for 1-3 seconds at a time, until you obtain a nice foam

• Foam is not a sign that the shampoo is washing, but that the hair is clean.

• If your hair was very dirty (last wash was 5-7 days ago and/or use of styling products for a few days, including dry shampoos, and/or sweating during training, etc., you may need to make a 3rd lather. In this case, put even less product than in the second shampoo and repeat the step of adding water

• The shampoos sold in this store contain fewer foaming agents than commercial shampoos and their foaming agents are mostly of natural origin, unlike the foaming agents most used in commercial shampoos.

• deep cleans to remove buildup

• adds volume, movement, fullness and structure

• extraordinary color protection
  The highly concentrated formula allows for over 75 shampoos to be used in a single bottle
  

key ingredients:

wheat proteins:provide volume

eucalyptus leaf extract:stimulates the hair follicle to promote optimal hair growth