Insight. Anti-Frizz Light Shampoo

• the softening properties of the extracts of natural origin reduce the frizz effect and deeply hydrate the hair fiber

• formulas created to make hair shiny and easy to style

• helps control frizz, makes hair incredibly smoother, shinier, and easier to style

• It is always recommended to wash your hair twice when washing hair with professional shampoos.

• First spread the shampoo in your hand palm, so that you can spread it on the top and sides of your head, as well as the bottom of your neck.

• Put more water onto your hair by putting your head back under water for 1-3 seconds at a time then vigorously massage the entire base of your head.

• Repeat the previous step until the shampoo is completely spread everywhere. * it is quite normal that the first shampoo does not produce foam, since the hair are dirty.

• Rinse out the first shampoo while continuing to rub your hair in circular motions, as if you were lathering it - not only will your shampoo continue to spread and wash your hair before rinsing, but in the end you will also rinse your scalp much better

• it is not necessary to rinse the first shampoo completely. Do a second shampoo using half as much product as the first shampoo.

• repeat the step of adding water by putting your head under water for 1-3 seconds at a time, until you obtain a nice foam.

• foam is not a sign that the shampoo is washing, but that the hair is now clean.

• if your hair were very dirty (last wash was 5-7 days ago and/or use of styling products for a few days, including dry shampoos, and/or sweating during training, etc.), you may need to make a 3rd shampoo. In this case, put even less product than in the second shampoo and repeat the step of adding water.

• The shampoos sold on this store contain fewer foaming agents than commercial shampoos and their foaming agents are mostly of natural origin, unlike the foaming agents most used in commercial shampoos

• 100% recycled PET (polyethylene terephthalate) for bottles and jars

• vegan certified

• the active key ingredients in our formulations come from organic farming

• All our formulas are nickel tested, ‹0.5 PPM, to ensure greater safety in case of hypersensitivity

• On average, more than 96% of the total formula is composed of raw materials of natural origin

key ingredients:

+ flax seed extract (organic): Rich in vitamin E and omega-3, it helps to hydrate the hair, improving its elasticity

+ phytocomplex (cocoa butter, cottonseed oil, hemp oil): Adds shine and softness to frizzy hair thanks to the vitamins and minerals it contains, helps moisturize and protect hair

full ingredients list:

Aqua/Water/Eau, Sodium Coceth Sulfate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Cannabis Sativa Seed Oil, Gossypium Herbaceum (Cotton) Seed Oil, Theobroma Cacao (Cocoa) Seed Butter, Linum Usitatissimum (Linseed) Seed Extract, Parfum/Fragrance, Polyquaternium-10, Citric Acid, Sodium Chloride, Glycerin, Sodium Benzoate, Potassium Sorbate.